Always Qualified Play

Stop wasting time on tire-kickers and double your profit per estimate.

👨‍🔧 Book a Free Strategy CallGet a free business audit from our car detailing advertising experts.

How Elevate Marketing Built the Always Qualified Play

Alex Bloomfield | June 2, 2025

When the founder launched Elevate Marketing, he quickly noticed one of the biggest frustrations car detailing business owners face: wasted estimates.

A detailer would drive across town, spend hours in traffic, fuel, and prep time... only to find out the car owner was "just curious," didn't have the budget, or wasn't even the decision-maker.

The First Time We Tried It

One of the early clients was averaging 8–10 estimates a week, but the close rate was barely 20%.

Most of the prospects weren’t serious buyers.

The founder introduced the Always Qualified Play—a simple system where every lead is pre-qualified over the phone before an estimate gets booked.

The script covered four key questions:

1. Timeline – When are they looking to get the work done?

2. Budget – Do they have an investment range in mind?

3. Decision-Maker – Who else will be involved in making the decision?

4. Urgency – How important is solving this problem right now?

If the lead passed those questions, the estimate was booked. If not, the AI system (or office staff) would schedule a callback for later instead of wasting the detailer's time.

Why It Works

The truth is, most car detailing businesses pride themselves on "free estimates," but free isn't really free when it costs time, gas, and missed opportunities.

By adding a simple qualification step, Elevate Marketing helps detailing businesses:

Save hours of wasted drive time.

Keep detailers focused on high-value buyers.

Double profit per estimate without increasing lead flow.

Results

Within a month of implementing this play, that business owner's numbers flipped:

Fewer total estimates—but every one was with a serious buyer.
Close rates jumped from 20% to 60–70%.
Profit per estimate more than doubled because the team was only visiting car owners with real buying intent.
Owner stopped chasing people only visiting shops with real buying intent.

👨‍🔧 Book a Free Strategy CallGet a free business audit from our car detailing advertising experts.

Engage smarter with A.I Voice & Chat

Never lose another $500+ detailing job to voicemail again. Most car detailing business owners miss 40-60% of inbound calls because they're on the job, buffing a car, or with customers.

Every missed call is a potential customer hiring your competitor instead. Our AI receptionist answers every call in under 3 rings, provides service information, answers common questions, and books appointments directly into your calendar—all automatically, 24/7.

Reignite Old Leads and Drive New Jobs Without Extra Ad Spend

Turn your database into a goldmine. You've already spent thousands on marketing to acquire leads sitting dormant in your system—old quotes, past estimates, customers who said "I'll think about it."

This 3-day automated SMS and email sequence resurrects dead leads by offering limited-time promotions or seasonal service reminders. The profit impact: 20-30% of old leads convert when re-engaged properly, generating 30-50 additional jobs annually from leads you already paid to acquire.

Boost visibility with Google business profile optimization

Dominate local search and attract premium clients. When car owners search "car detailing near me," only the top 3 businesses in the map pack get calls—everyone else is invisible.

This service optimizes your Google Business Profile to capture that premium visibility through strategic review generation, keyword optimization, professional photos, and weekly posts. The profit impact: Businesses ranking in the top 3 generate 15-30 organic leads monthly worth $45,000-$90,000 in revenue—completely free.

Smart Booking System That Fills Your Schedule with Quality Jobs

Stop wasting time on quotes for $50 wash-and-vacs when you specialize in premium packages. Our intelligent booking system captures key details upfront—vehicle type, desired service, budget range, and timeline—before the appointment is made.

This automated qualification filters out tire-kickers and price shoppers while prioritizing serious clients. The result: Your calendar fills with qualified appointments that match your ideal customer profile, and you spend less time on estimates that go nowhere.

Video Quotes That Pre-Sell Your Services Before You Arrive

Stop competing on price alone at every estimate. When a customer requests a quote, our system triggers a personalized 2-3 minute video introduction from you—showcasing your expertise, highlighting before/after transformations, explaining your process, and addressing common concerns.

The profit impact: Video quotes build trust and establish value before you even show up. Your closing rate jumps from 30-40% to 60-75% because prospects are pre-sold and educated. They're choosing you for quality, not just price.

Never Let a Lead Slip Through the Cracks

Capture the 70% of revenue you're currently losing. Only 30% of qualified prospects book immediately—the other 70% need time, multiple touchpoints, and gentle reminders.

Without a follow-up system, these leads hire competitors or forget about you. Our automated CRM organizes every lead into a 5-stage nurture pipeline with perfectly-timed follow-ups via email and SMS, keeping you top-of-mind until they're ready to book.

Frequently Asked Questions

What do I need to do to prepare for the call?

We will reach out to you right away to be sure that we got the proper contact info and that you are a fit for the program - keep an eye on your phone.

Once we get you through that process you will meet with your consultant.

Is Elevate Marketing just for new car detailing businesses?

Elevate Marketing is for car detailing owners in all stages of business growth assuming they can meet the requirements to execute the program.

Your Business Consultant will help you determine this on your first meeting.

Do I already need to know how to run ads to make your system work?

Elevate Marketing will run your ads for you and contact all of your leads.

Will Elevate Marketing work in my market?

YES, we invest thousands of dollars each month across multiple markets.

This R&D is performed to ensure that you always have the highest converting ads, offers, sales systems and fulfillment in the industry.

We always spend our money to provide you the best practices. The Elevate Marketing Promise is that we "Future Pace the industry so that you can Future Proof your Car Detailing Business"

Let's connect:

Ready to take your car detailing business to the next level? Let's connect.

Want to book more jobs and grow your car detailing business? We've got you covered. Fill out the form to connect our team's here Monday through Friday to help.